Severe nut allergy can turn an ordinary food shop, meal out or quick order into a chain of calculations. The problem is not only whether information exists—it is whether a person can find it, understand it and trust the process behind it.
What we are asking for
Specific information
Separate peanut from the eight named tree nuts and identify the actual allergen involved.
Better digital filters
Make allergy filters useful across websites, apps and online grocery shopping—not a generic free-from shortcut.
Risk-based warnings
Use precise precautionary labels following assessment, supported by effective cross-contact controls.
Confident people
Give frontline staff the training, information and escalation route needed to help without guessing.
Information before purchase
Make allergen details accessible before the till, counter or final order confirmation.
Meaningful choice
Offer useful, affordable options for people managing peanut and tree-nut allergies.
Our approach
Constructive challenge, published evidence and a fair right to reply.
We will ask organisations comparable questions, publish their responses in context, recognise strong practice and clearly identify gaps. We challenge systems and decisions—not individual frontline workers who have not been given the right training or tools.
Why the current experience needs to improve
A customer may find a large free-from range that largely addresses wheat or milk while still offering very limited choice for a severe nut allergy. Online filters may combine different allergens or exclude products without explaining why. In restaurants, information may technically be available while still being difficult to interpret under time and social pressure.
Clarity should be designed into the journey—from product development and labelling to websites, staff training and the final conversation at the counter.