UK food allergy clarity & change

Food choices shouldn’t come with a guessing game.

Clear information. Confident choices. Safer food. A new independent UK campaign shaped by lived experience of severe food allergy.

Guidance linked to official UK sources · checked August 2026

At the counter
“Could you tell me whether this contains peanuts or tree nuts?”
“Erm… I don’t know. You can check on this.”
Available is not the same as accessible.

Nobody should feel embarrassed for asking whether food could seriously harm them.

Too often, an allergic customer is handed a device or a dense matrix and left to work it out while everyone waits. Sometimes staff simply say they do not know. Confidence disappears immediately.

The burden should not sit entirely with the person at risk. Businesses need to provide information that is accurate, easy to understand and supported by people who know how to help.

Know the basics

Your rights, in plain English.

UK rules differ according to how food is sold. These are starting points—not personalised legal or medical advice.

Important: “May contain” wording is voluntary precautionary information. FSA best practice says it should reflect a real, unavoidable cross-contact risk identified through assessment—not replace proper controls.

Read the FSA technical guidance

Fourteen categories.
Countless real lives.

Food businesses must tell customers when any of these are used as ingredients or processing aids and remain present in the food. People can also be allergic to foods outside this legal list.

01GL

Gluten cereals

Wheat, rye, barley and oats

02CR

Crustaceans

Including prawns, crab and lobster

03EG

Eggs

Egg and products containing egg

04FI

Fish

Fish and products containing fish

06SO

Soya

Soya beans and products containing soya

07MI

Milk

Including lactose

09CE

Celery

Including celeriac

10MU

Mustard

Mustard and mustard products

11SE

Sesame

Sesame seeds and products

12SU

Sulphites

Above the regulated concentration

13LU

Lupin

Lupin and lupin products

14MO

Molluscs

Including mussels, squid and snails

“Tree nuts” means almond, hazelnut, walnut, cashew, pecan, Brazil nut, pistachio and macadamia under the regulated list. Peanuts are legumes and must be identified separately.

Campaign 01 · Peanut & tree-nut allergy

Nuts About
No Nuts

Because “free from” should include us too.

We’re starting where our own experience began.

Severe nut allergy can turn a supermarket trip, restaurant meal or simple ice cream into a minefield. Our first campaign will ask major supermarkets, manufacturers and food chains for practical, measurable change.

  • Specific peanut and tree-nut information
  • Staff who know how to help — and never guess
  • Allergen details before the till or order point
  • Meaningful nut-free filters online and in apps
  • Risk-based, precise ‘may contain’ wording
  • More choice within supermarket free-from ranges

Constructive accountability

The supermarket scorecard.

Every major UK supermarket will be invited to answer the same questions. We will publish the evidence, recognise good practice and give every organisation a fair right to reply.

Our principle

We challenge systems—not individual frontline workers who have not been given the right training or tools.

01

Choice

The useful, affordable options actually available—not simply the size of a generic free-from range.

02

Labels

Clear ingredients, specific allergens and precautionary wording that helps rather than restricts.

03

Digital

Working peanut and tree-nut filters across websites, apps and online shopping.

04

People

Staff confidence, training and a clear route to someone who can give an accurate answer.

05

Process

How recipes, substitutions, shared equipment and cross-contact risks are controlled and communicated.

06

Progress

Whether the business answers openly, accepts gaps and commits to measurable improvement.

Why we started

This began with someone I love.

Living with a severe nut allergy means that even an ordinary food shop or meal out can carry anxiety, calculation and disappointment. A supermarket “free-from” aisle may offer dozens of alternatives to wheat or milk, only for many of them to contain nuts or carry a warning.

Then there is the moment at a counter: the question, the baffled look, the device passed across and the pressure of a queue building behind you. Sometimes it becomes easier to go without than to keep asking.

Nothing Left to Guess exists because safety, dignity and ordinary choice should belong to everyone.

A little less uncertainty.

Straightforward explanations based on current official UK guidance.

Are peanuts and tree nuts treated as the same allergen?

No. UK allergen rules list peanuts separately from the regulated tree-nut group. Information should be specific enough to tell people which risk is present.

Does “may contain” mean the product definitely contains the allergen?

No. It warns of a possible unintended presence through cross-contact. FSA best practice says precautionary wording should follow a risk assessment that identifies an unavoidable risk.

Is a free-from claim different?

Yes. FSA guidance describes an allergen free-from claim as a guarantee that the food is suitable for people with that allergy, supported by strict controls to eliminate cross-contamination risk.

Do the 14 regulated allergens cover every possible food allergy?

No. People can react to foods outside the regulated list. The 14 determine the mandatory information businesses must provide; they are not a complete list of everything that can cause a reaction.

A simple standard

Ask. Check. Confirm.
Never guess.

Allergen information should be clear, accessible and supported—not handed over with a shrug.

Explore Nuts About No NutsRead official best practice ↗